The #1 factor in a successful direct mail program is an accurate and relevant list.

MPS uses RFM (Recency, Frequency, Monetary) software to analyze the purchasing behavior of your customers and determine the common attributes of your high, mid and low value customers. These attributes provide MPS with the necessary data to calculate the optimum acquisition and retention costs for these customers.

In addition, MPS offers hundreds of prospect mailing lists that contain parameters such as:

• Demographics: age, gender, marital status, household income, number of household occupants, geographic location, etc.
• Business location, size, sales volume and SIC code
• Lifestyle parameters
• Spending thresholds
• Buying patterns and cycles

Based on the analysis of the customer attributes, our data mining techniques can then produce a list of prospects that exhibit a high propensity to purchase the goods or services you offer.